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Case Study: Can You Fake Blog Post Freshness?

Throughout the years, you've unquestionably perused something about how Google cherishes new substance. Maybe you've perused that occasionally it takes its affection for freshness too far.

Presently it's the center of 2015. Does freshness still assume a huge part in how Google positions list items?

To figure out, I chose to lead a little analysis on an online journal. In particular, I needed to check whether my test could answer the accompanying inquiries:

  1. If you overhaul a blog entry's date, will it get a help in the web crawler results pages (SERPs)?
  2. Can you fake freshness?
  3. Do you need to roll out improvements to the substance?
  4. If there is a help present, to what extent does it last?

Points of interest of the test

  • This test was performed on 16 blog entries on the same webpage
  • All posts were initially distributed between September 2010 and March 2014. Every post was no less than one year old at the season of this test.
  • Each post (with the exception of No. 16) got natural movement all through 2014, demonstrating a capacity to reliably rank in the SERPs
  • URLs for these posts did not change
  • The substance was not altered by any means
  • The substance of concentrated on evergreen points (not the kind of inquiries that would be evident for Query Deserves Freshness (QDF)
  • Only the distributed date was changed. On April seventeenth, the dates of these presents were determined to either April sixteenth or April fifteenth, making every one of them seem as though they were one to two days old.
  • Each blog entry demonstrates the distributed date on-page
  • Posts were not deliberately shared on online networking. A couple of the more trafficked posts likely got several tweets/preferences/pins, yet nothing strange.
  • Google Search Console, Ahrefs and Open Site Explorer (OSE) did not demonstrate any new outer connections pointed at the posts amid the season of testing

Standard natural activity

Before beginning the test, I investigated how the test posts were performing in natural inquiry.

The chart underneath demonstrates the natural activity got by each of the 16 test posts for the four entire weeks (March 15 - April 11) before the test starting.

The critical thing to note here is the natural movement got by every page was moderately static. These posts were not bobbing around, setting off from 200 visits to 800 visits every week.

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